Italian book goes Beyond CRM with iShopShape software

Beyond CRM shows how some fashion and luxury brands lead the way with innovative digital technologies, from design to distribution and beyond. The book draws from the contribution of fashion and luxury professionals and includes B2C and B2B case histories and testimonials of Italian excellence.

The fifth chapter on Visual Merchandising and virtual showrooms uses iShopShape’s software as a recurring example of how digital solutions can help an industry inherently based around physical and tactile experiences.


Beyond CRM is the first in the Italian language to explore the subject matter in its complexity. Author: Michela Ornati

More info on the book (in Italian and English) at