About DeFacto

DeFacto was established in 2003 and started retailing operations with the first store opened in 2004. Since the day it was established, DeFacto has been carrying out its investments with the vision of becoming a global “affordable fashion” brand and has become a success story thanks to the correct business model it adopted. 

As of today, DeFacto has been providing services through 297 domestic stores and 58 foreign stores, progressing rapidly on the way to become a global brand. In addition to physical stores, an e-commerce website at the address www.defacto.com.tr was also opened in consideration of the developing technology and changing consumer needs — eCommerce being considered as one of the strategic priorities and a key area of investment. 

In its global pathway, the company determined the following goals for the next decade: In 2025, becoming a fashion brand that operates in 50 countries through physical stores and in 100 countries through eCommerce.

About Visual Retailing

Visual Retailing BV was founded in 2004 by its management to help retailers optimize their workflow and visual merchandising processes through a combination of proprietary technology and  software products. 

Based in Haarlem, The Netherlands, the company develops a suite of visual technology solutions such as Mockshop and Shopshape — and also StyleShoots, the world’s first all-in-one product photography machines for eCommerce — to improve and harmonize retail processes from content production to 3D shop layouts and visual merchandising across stores. 

With decades of combined experience in the retail industry, Visual Retailing BV operates worldwide, servicing retailers and brands such as Marks and Spencer, Tchibo, adidas, Landmark Group, Tommy Hilfiger, Asda, Columbia Sportswear and more.