ASDA George revolutionises retail planning & VM
How leading UK fast fashion brand ASDA George uses Visual Retailing’s powerful software suite to modernise and future-proof its retail processes - gaining unparalleled efficiency, simplicity, and speed.
As the only place where the George brand is sold, one of ASDA’s main goals is to deliver a level of ‘inspiration and excitement’ for their legions of loyal shoppers.
But with hundreds of different sized stores across the UK, it becomes difficult to effectively plan their upcoming collections and merchandise in the same manner across each location.
A modernisation of their whole planning and visual merchandising process was therefore required in order to save time, money and deliver the right level of inspiration to their shoppers.
"We want to give them the level of inspiration and excitement that they require. However, that’s very difficult without technology to deliver that to 10,000 colleagues...and display it to the same way that we started out with when we did the design brief" says Mark Matthews, Senior Director Retail, Supply & Central Operations at ASDA George.
However, Matthews adds: “We found with the technology we were using at the time, we weren’t able to deliver that for every store.” meaning Visual Retailing's technology and expertise was sought after in order to keep things consistent - and most importantly, efficient.