Beeline Partners with Visual Retailing to Upgrade
In-store Customer Experience
The Cologne-based jewellery group begins using MockShop for its retail planning and visual merchandising
German jewellery retail group beeline has begun using Dutch retail technology company Visual Retailing’s MockShop software to overhaul the way it plans its hundreds of SIX and I AM stores and thousands of branded concessions.
By using MockShop, beeline can now visualise their jewellery collections and accessories in a real-time 3D store environment. The software allows them to drag and drop their products into the 3D store and gain a complete and consistent overview of how their 250 owned stores will look across 53 countries.
They are also able to create 3D visualisations of concessions at department stores and multibrand retailers. This ensures beeline’s brand and customer experience remains consistent across their 20,500 sales areas.
Once the stores are planned and merchandised in 3D, MockShop automatically creates a planogram to be sent to beeline’s store merchandising teams. Each planogram shows a detailed 3D store plan with the quantities of each product and what fixture they go on - along with barcodes and all the crucial information the teams need at a glance.
The planograms can be divided by store cluster to make sure only the right products and fixtures to be merchandised are present in the visual merchandising directives.