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Husqvarna uses MockShop to maintain their brand
image on national and international levels
Husqvarna uses MockShop to maintain their brand
Husqvarna has a long history that is rich in tradition. The first Husqvarna plant was established in 1689 as a weapons foundry. In the course of the centuries, Husqvarna has produced a large range of different products, including sewing machines, bicycles, motorcycles and kitchen equipment. They strive to not only deliver premium products but also a premium experience for their customers.
This is where KOM comes into play. They help Husqvarna to develop Visual Merchandising strategies, educating staff and executing different concepts. The challenge for Husqvarna is to maintain the look and feel of their resellers and stores on national and international levels. Therefore, a clear toolkit and easy-to-follow guidelines are needed, in order to deliver a consistent brand image and customer experience.
KOM provides Husqvarna with concept development for their shop fittings and communication, campaign exposures, planograms and training in Visual Merchandising to be able to constantly maintain a premium feeling.
The introduction of Visual Retailing's technology MockShop facilitates the processes when it comes to both, partner programs and new markets. With the easy planogram creation Husqvarna is able to maintain a consistent communication throughout different markets and stores.
"Especially when we are entering new markets where people are not so familiar with our brand Husqvarna, it is essential to offer clear and visual descriptions of how our range will look in-store. With MockShop we can provide a ready-made process based on visual planograms for the prospective retail partner" says Sebastian Langenheim, Global Store Manager.
"The efficiency level of MockShop is incredibly high and positively contributes to their retail efforts", Sebastian continues. "We only have to describe and build our retail exposure once and can reuse the idea of the concept at all levels multiple times and generate instant images of product disclosure and planograms tailored to each retailer.
“The introduction of Visual Retailing's technology MockShop facilitates the
processes when it comes to both, partner programs and new markets. With
the easy planogram creation Husqvarna is able to maintain a consistent
communication throughout different markets and stores.”
Husqvarna also uses MockShop to create brand new store designs, where they get a whole digital store with key figures, customer turns and more.
About KOM
KOM is a Visual Merchandising Agency who create store concepts as well as customer experiences, deliver the tools needed for optimizing Visual Merchandising and store layouts to strengthen their customers' brand message. They help them creating inspiring shopping experiences to increase retail sales and profitability. The portfolio of their customers boasts an impressive client base across fashion, consumer goods, homeware and automotive sectors. As one of our resellers they help us to distribute our retail technologies MockShop and ShopShape in Sweden operating both, nationally and globally.