Visual Retailing’s solutions help Preca Brummel Italy to streamline retail process
Visual Retailing, provider of Visual Merchandising and retail execution solutions, announced today that its solutions have been fully implemented at Preca Brummel, a leading Italy-based fashion brand. The company is now using Visual Retailing’s MockShop, Sampleroom and StyleShoots solutions to streamline the communication of merchandising instructions to the 310 owned mono-brand stores and 1.500 multi-brand outlets.
Preca-Brummel, a well know fashion retailer for children wear, has a clear idea about the optimal retail process. The company was looking for an easy-to-use yet powerful solution that would centralize its retail store planning and optimize its merchandising. Preca-Brummel created a team of experts headed by Michele Prevosti (Innovation Manager), who was doing the selection process