INTERSPORT in peak fitness condition with iShopShape


Switzerland-based headquarters of IIC-INTERSPORT International Corp. partners with iShopShape to improve business critical processes, with focus on new store openings and retail planning.

Every organization that is dealing with new store openings and retail planning will recognize the complex processes it has to go through. Vital data is stored in different sources and hard to combine, thus lead-times to new store openings are often longer than necessary. At INTERSPORT the process of new store openings and retail planning is even more complex, because of incorporating all global leading sportswear brands in their entire retail proposition.

After careful consideration and assessing technology in use at national licensees, INTERSPORT International selected vrMockshop. Key differentiators where amongst others quality of data output in combination with usability of the technology.


“Given its unique track record in the fashion retail and wholesale business, iShopShape stood out from the crowd, both with regards to experience and skill sets of the entire staff. iShopShape’s experience with implementing it’s solutions at leading sportswear brands like adidas, Puma, Footlocker, Odlo and O’Neill added extra value to the swift implementation of the technology and optimization of our processes”

Christian Wille, Head of Retail and License Business at IIC.



The headquarters of IIC-INTERSPORT International Corporation are located in the capital of Switzerland, Berne. With a turnover of over EUR 9.9 billion and more than 5.400 specialist sports stores in 40 countries, the INTERSPORT Group has a very strong position as the leader in the world’s sporting goods market.