Retail insights: The rise of the pop-up shop
Not just a recent fad, the pop-up store phenomenon has existed for over a decade. Originally used as a means for niche brands - or the likes of local artists and creatives - to create a more holistic shopping experience for their products. The concept of having a temporary storefront has evolved as increasing amounts of companies have seen value in building them - and their brands at the same time.
Have a look
Colourfast has kindly provided us with this informative graphic about the most essential things you need to know about pop-up stores. As we are a visual company we love the way information is processed here.