Retail insights: The Rise of the Pop-up Shop

Not just a recent fad, the pop-up store phenomenon has existed for over a decade. Originally used as a means for niche brands - or the likes of local artists and creatives - to create a more holistic shopping experience for their products. The concept of having a temporary storefront has evolved as increasing amounts of companies have seen value in building them - and their brands at the same time. 

Have a look

Colourfast has kindly provided us with this informative graphic about the most essential things you need to know about pop-up stores. As we are a visual company we love the way information is processed here. 

Are you interested in (pop-up) store planning and design? Our product MockShop is the smart solution to smoothen those retail processes. Don't hesitate to contact us if you have any questions.