4 Automatic Marketing Emails That Guarantee More Sales

2 min read

by Beatrix Potter

There’s no denying that email marketing is the golden crop of marketing that can create an incredibly bountiful harvest when used in the right way. While you probably already use this sales tactic for all kinds of content strategies, the chances are you’re not using your email opportunities to their full potential.

Of course, a big part of email marketing comes in the form of automatic email marketing; again, a process your business should already be using.

However, to wet your whistle for new ideas, or to give you more ideas on how this technology can be used, here are the four automatic marketing emails your business needs to make more sales.

Use Receipt Emails

While open rates of emails vary dramatically, they are typically quite low in some areas. For example, promotional emails where people know they are being sold something have an open rate around the 20% mark. eCommerce emails sit around the 17.9% mark. On the other hand, eCommerce receipt emails have an open rate around the 70.9% mark, which is huge.

This means your receipt emails have a huge potential to do something amazing, and easily since many of these are already automated emails. Think about what your business could include in this content. For example, you might upsell other related products that the customer might be interested in relating to what they have just bought.

“You may want to thank your customer for connecting and purchasing from you, maybe giving them a small loyalty discount that will get them to return to shop with you next time they shop online. There are a ton of opportunities here depending on your business, so get creative and don’t forget to think outside the box.”

- Abbie Ward, email marketer at Assignment Writers and UKWritings.

Texture

Through different texture, you can highlight certain aspects of the product or create a sense of compactness by using complementary texture solutions.

The choice of texture also depends on whether you like to create a more joyful or elegant vibe which is also determined by your niche and what you wish to display to your consumers.

It's also extremely important to keep your mind fixed on current industry trends and available analytics that display how your dark target audience reacts to certain textures or any other element for that matter.

A grainy texture will grab lights and create a warmer atmosphere while flat texture gives out how much lighter vibe and works well if you're goal is to major viewers feel enthusiastic.

Through the smart use of different textures, you can showcase the main object or the star of your presentation and make it easier to be noticed by the audience.

Abandoned Cart Reminder Emails

It’s estimated that around 81.4% of all shopping carts filled with items online are abandoned. This is a huge market of untapped potential when someone could have left their basket for any reason but then hasn’t returned to complete their purchase.

With a little reminder, you may be able to gain a huge number of sales very easily.

The fact is that when people add things to their basket, they’ve already decided that they want to make the sale, but life gets in the way.

Perhaps they want to think about their purchase, they don’t currently have enough money, or they just want to complete their purchase at a later date because they’re currently busy.

Whatever the reason, setting up automatic emails to contact people perhaps a week or two after leaving their cart may be all the incentive they need to finalize what they’re doing.

What’s more, you could set up a secondary email that adds a small promotional offer to help them want to make the sale.

Making the Most of Welcome Emails

“According to 2016 data, open emails have an average open rate of 45%, whereas promotional emails sit around the 18% mark. This means that you should always make the most of your opening email opportunities and take the time to really connect with your customer and make them feel connected.”

- Charlotte Turner, tech writer at State Of Writing and Academized.

If a customer has handed over their email address, this means they’re happy for you to contact them, so contact them.

There are plenty of approaches you can take, or you can share incentives or discount opportunities, or send them to places that might interest them by setting up automatic emails from different pages of your website.

Get Testimonial Content Back Automatically

Reviews are the bloodline of most businesses when it comes to social proof and building a reputation. When you have no reviews or bad reviews, people are far less likely to use you and will much more likely to search for a more established brand.

A great way to build up your review base is simple to set up automated emails that ask people to get in touch and leave their feedback, either by replying to the email itself or following a link to a form. You can add an incentive to encourage people to follow through if you need too.

About the author

Beatrix Potter is an email marketer at Law Writing Help and Custom Essay. Beatrix writes about email marketing for retailers; she also is an online blogger at Essay Writing Service website.