5 Fundamental Social Media Marketing Strategies For eCommerce Websites

3 min read

by John Peterson

Social media has grown beyond a platform where people can connect with their friends and loved ones to a platform for businesses to reach their prospects and target audience. Social media has also been instrumental in the growth of online shopping and eCommerce business as a whole. So, every eCommerce website owner understands the importance of social media marketing strategies for eCommerce websites.

With the growth of social media platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, and Pinterest, it is evident that consumers believe so much in social media and consults these platforms to guide their purchasing decisions. This is why it is essential to establish your eCommerce brand as a viable brand. However, the eCommerce world is a highly competitive one, and with content flying here and there, it gets harder and harder to establish yourself.

Despite the difficulties that you are likely to face, there are a good number of strategies that you can use to set yourself up in a crowded digital marketplace.

As much as 73% of marketers agree that social media is useful for marketing eCommerce businesses. A report shows that brands that engage their prospects through social media gain a revenue per consumer that’s 20 - 40% more than businesses that don’t.

Social media is an essential part of eCommerce growth, and you need social media marketing to grow your business. However, there are different strategies that you can adopt for your social media marketing. This article details five fundamental social media marketing strategies for eCommerce businesses.

Create and share awesome and appealing social media content

All your social media content shouldn’t just be about promoting your product. If this is the case, you are likely to lose your followers’ interest in your page and brand. This will lead to less engagement, and ultimately, fewer people will see your subsequent content.

Providing your followers with new information keeps them glued. Repurposing content is a way to boost your engagement.

To create appealing social media content, you have to:

Create a plan of topics that interests your audience.

Look for other similar content relating to the interests of your target audience.

Share the best information only to your audience.

Although creating appealing and awesome content might not immediately boost your traffic, optimizing your content will help you generate good traffic and increase your sales.

Optimize your posts on social media

You can optimize your social media posts by using keywords to bring in conversion and also boost your search visibility on social media. When you optimize your posts, you can reach beyond just your followers but a greater audience.

Like with SEO, the use of these keywords gives you a boost in your reach. Performing keyword research can help you achieve this, or you could just post content from your blog on your social media to boost your conversions.

You can also add some visual elements to your post while publishing them to grab your readers’ attention while they scan through their social media feed.

Interact with your followers

When people comment on your social media post, it’s because they like your content. It is crucial that you also reciprocate that gesture by replying to them and giving feedback on the interactions.

Engage the followers that have engaged your content. Ask them questions, respond to their content, answer their questions, and thank them as well. Your brand will have a personal touch this way, and it will pass a message to your audience that you are there for them.

According to an essay writer at best essays, you can improve your engagement by joining groups within your industry or niche, building relationships, partnering with influencers, and hosting live chats.

Use your blog

Like social media platforms, your blog is an avenue for you to publish your content and receive comments, shares, and views. This is an effective way to boost your traffic and drive more sales for your business.

This also allows you to work with other bloggers and influencers within your industry to create amazing content and get more exposure.

Use social reviews

A happy customer helps you to sell your product more than anything. You can use your customers and clients to market your business by sharing their testimonials and reviews on your social media profiles and website.

The social proof that product reviews offer will make your prospects more open to buying from you.

For your social reviews, you should:

Respond quickly to negative reviews.

Post more of your positive reviews.

Track the metrics of the review you posted to know its impact.

Conclusion

It can be challenging to successfully scale your business, especially in a competitive eCommerce world. However, social media marketing can help get your business before the right eyes. Leveraging your blog, creating appealing content, using social reviews, etc., can help you boost traffic, conversions, and sales for your eCommerce business.

About the author

John Peterson is a journalist with four years of experience working in the London magazine “Shop&buy.” He provides the best essay writing services and assignment writing to dissertation writing services platform. He is a professional mini-tennis player, and he has written the novel “His heart.” You can find him on FB