Français
6 Instagram Strategies You’re Missing in Your Fashion Business
2 min read
by Serena Dorf
There are many things that people know Instagram for, the gifs, memes, and lifestyle posts, but it’s also the home to fashion industry pros, where they grow their relationships and collaborate.
You can build your brand on this platform with visuals that allow your audience to see what you want to show them. To find success on this platform, you need thorough planning and consistency, and you must be willing to give your time to growing your brand.
As per strategies, here are a few ones from bestcustomessay.org that would work for your fashion business:
Hashtags
These are necessary to associate your Instagram posts with an event or category. Using hashtags makes it easy to find your posts. If you use it properly, hashtags can help you find and connect with new audiences, retailers, collaborators, and customers.
You have to be offensive in your use of hashtags, rather than just including it in your posts and waiting for others to discover you. Create time to use it to find the set of people mentioned above.
Here are ways to achieve this:
Search for complementary brands, potential collaborators, competitors, and your customers, and see the hashtags they use.
Write out the most used hashtags and separate them by the customer and industry hashtags.
Search for other hashtags that are related to the ones you have on your list.
Search each hashtag regularly, check out the “Most Recent” posts under each hashtag and open them. Then engage the people that post using these hashtags.
Posting times
You should know that your posting time is significant to your audience. This is to understand what works for you by testing different times and days with similar posts so you can determine the days and times that work best for you.
This will ensure that you aren’t just wasting your time making posts that aren’t reaching your target audience. However, you should also know that this works for you individually and might not be the case for influencers and partners you’re working with.
They may have a different posting time from yours, and that’s not a bad thing as it means you’re going to reach more people and might be able to gain more followers and customers.
Notifications
This isn’t a common strategy, but it works too if you use it well. You only have to put on your notification for some people to be notified of certain things. Some of these stated in custom papers are:
When your competitors make a post, you’ll get the notification to check it. You can observe those likes and comments and how different posts work for them. Pay attention to the timing of the posts, type of posts, and hashtags, etc.
When some select bloggers, podcasters, or editors post new pictures, you can comment and build a relationship with them from there.
When possible collaborators or top complementary brand posts, you get a notification to leave a comment that they and their followers will see.
Hopefully, some of their followers will click on your profile and maybe follow you too, which will be good for you since you have a similar customer.
Competitor’s Followers
According to dissertation today, this is quite tricky, so you should approach with care. Checking out your competition’s followers and engaging them is an effective way to build relationships with them. However, there are things that you should note:
You are not just opening their follower's list and following them all immediately. You might as well be wasting your time doing this. It’s harmless, no doubt, but you could be expending your time and energy on people that might not be worth it. Imagine following hundreds of people that do not incline with the fashion industry simply because they follow a brand. It’s quite pointless. For all that it’s worth, they might just be following that brand because of some pictures and posts that they make, and it ends at that for them.
Instead, you should take your time to go through your competitor’s follower’s list, open the profiles and confirm if they are the type of follower that your brand would like, then engage them by following, commenting, and liking their photos.
Work with Instagram fashion influencers
Influencer marketing is one of the most effective social media strategies currently. It is even more effective on a social media platform like Instagram.
These influencers have a broad reach of the audience with their followers and can quickly help you put your brand out to your audience.
Take your time
Tactics and strategy take time. This is a fact that many people always shy away from. The tactics and techniques mentioned in this post aren’t things you can implement quickly.
Some would require hours, and you might have to do it over days or weeks for others. It requires a lot of patience.
Since Instagram is the channel that you’ve chosen to do your business, then you have to take your time to use it. You can’t just be posting your pics and using random hashtags while occasionally engaging other people’s posts with “nice!” that’s not how to use Instagram to grow your fashion business or any business at all. You’re only using it like every other random user.
Conclusion
This article contains some traditional and non-traditional Instagram marketing strategies that you can adopt to move your fashion business to the next level on Instagram. To grow and be successful, you need to be patient and be ready to give your time. Consistency is a primary requirement, as well.
About the author
Serena Dorf has been working as an editor, essay writer, and copywriter at bestessays.com.au, where she provides essay reviews in London for three years. She is also a professional content writer and journalist in such topics as inspiration, productivity, education, and technologies.