7 Digital Marketing Trends in 2020

2 min read

by John Peterson

Everybody seems to be using digital marketing these days, but are you doing it in a way that really impacts your business performance? There is always room for improvement in your digital marketing strategy, particularly if you know that things change very quickly in this field of work.

According to the report, nearly 80% of consumers conduct product research online before making the purchase. It basically means that companies with the best online promo campaigns can attract the majority of customers and count on long-term profitability.

If you want to build one of those super-successful firms, you better pay attention to the state of the art digital marketing trends.

Here are the ones that dominate 2020!

Content Diversification and Versatility

You all know that content is king in digital marketing, but you can’t just publish any kind of content and expect superior performance. It is like writing a paper single-handedly or hiring assignment help services – the result is different because the latter solution guarantees success. 

How can you make versatile content?

The solution is easy – create posts using a variety of formats. Why would you stick to the blog exclusively if you can count on so many other formats such as infographics, videos, images, memes, interviews, and so on? Seize the opportunity and you will make the most of your digital marketing strategy.

Multichannel Advertising

Content may be king, but it can only get you so far if you don’t utilize online advertising. The latest trend is to go multichannel and mix your advertising platforms.

Instead of just using Google, you can focus on Bing and Yahoo as well because they also attract a lot of potential customers.

The same goes for social media – if you are only relying on Instagram, you are missing the chance to capitalize on Facebook and other networks.

Retargeting

This trend is not really brand new, but too many companies still fail to exploit it.

Retargeting potential buyers is one of the easiest ways to grow the customer base through relevant promo messages. For example, visitors who are retargeted with display ads are 70% more likely to convert on the website.

All it takes is a reliable digital marketing platform to pinpoint users who abandoned your site or shopping cart. After that, you are free to send personalized messages with offers that precisely match consumers’ shopping preferences.

Improved Website Performance

Modern consumers are getting pickier every year. They judge entire businesses based on first impressions, so you have to prove credibility within seconds.

The only way to do it is through your website, which is why performance has become such a major digital marketing trend. It comes down to these three factors:

-        Simple navigation that helps visitors go to the right page and identify the most relevant content

-        Speedy browsing that leaves no room for delays since people want a webpage to load in a second or so

-        Full responsiveness that makes sure that your site fits all screens and device types

Voice Search Optimization

This trend should not surprise you because a lot of people use personal assistants these days. If you want to stay atop of the business game, you must optimize content so as to suit voice-powered searches.

Such searches are much more natural and conversational than traditional text-based inquiries. Here’s an example:

-        Best pizza near me

-        Where can I find the best pizza place in the neighborhood?

 You can see the difference instantly because the second option resembles our everyday speech. Your job is to adjust website content by writing highly informative posts that clearly answer users’ frequent questions and inquiries.

Chatbots

A website without chatbots is close to obsolete in 2020. It’s a simple piece of Artificial Intelligence, but it does miracles for online businesses that need to serve customers 24/7.

According to the survey, around 85% of all customer interactions will be handled without a human agent by the end of this year.

If you still don’t have a chatbot on your website, make sure to deploy the technology because it will make your business much simpler and more efficient while giving a brand new boost to the user experience.

Data Analytics

Data analytics is vital to the success of digital marketing, but it becomes even more important in 2020 thanks to the incredible potential of modern tools and platforms.

Your prospects and customers generate a lot of information every day, but it’s your duty to analyze data and gain insights that can significantly improve the productivity of your digital marketing campaigns.

The Bottom Line

Digital marketing is a never-ending game that evolves rapidly and forces businesses to stay alert around the clock. The latest trends can make all the difference between under and over-performers, so you should pay attention and follow the cutting-edge techniques, tools, and technologies.

We showed you the top seven digital marketing trends in 2020, but are you going to use them now?

About author

John Peterson is a digital marketer and a part-time essay paper writer from London, UK. He is a specialist in social media, email campaigns, and online advertising. Besides that, John is the father of two kids and a passionate long-distance runner.