Professional Email Address Ideas in the Fashion Blogging Industry

3 min read

by Dominic Beaulieu

You have a fashion blog. You have worked hard to develop that blog, and you have promoted it all over the web. Your hope, of course, is that it will appear high up on Google results when searchers are looking for information and advice on fashion – whether that be clothing, makeup, hairstyles, accessories, etc.

You want to be seen as the “go-to” expert in these areas of fashion, and your posts confirm this.

One thing you may have not thought a lot about is an email address, or, better, several email addresses. Here’s why this will work much better for you!

Why You Need Professional Email Addresses

It’s Like a Business Card

You will not meet your followers in person. You cannot hand over a business card. But you can provide them with an email address that relates to their specific questions and issues related to their fashion needs.

First and foremost, your email address can be an introduction of your brand to those who know nothing about you. And it needs to match the tone and style of your brand “voice.”

But there are other reasons as well:

Convince Google That You are Not a Spammer

Your target audience will search via Google. And your job is to convince Google of several things – that you are an expert, that there is solid traffic and reputable backlinks to your blog, that you have unique and valuable content, (with the right keywords of course), and, yes, that you are not a spammer.

You’ve seen these spammers in your own inbox – they have names you do not know. Here are two I recently received – chillry@yahoo.com.vn and Clay185@yahoo.com. Both promised me 75% off plus free shipping in the subject line, but I had no idea what they were even selling.

These are what would be known as unprofessional email addresses.

Professional emails that Google likes to see will have addresses associated with a domain name. These are the least likely to be spammy. While there are other factors in determining spam, a good rule of thumb is to use your business name and classic domain (e.g., .com) as a part of your email address.

Followers Need to Know that You Offer Value and Professionalism

Of course, you’ve heard that the old saying, “the devil is in the details”. Details can both improve and degrade the perception of your brand, blog, and your personality. A mailing address is one such detail.

Here’s the thing: A mailing address created on the basis of the domain is subconsciously perceived as serious and professional. So, once a visitor or follower (or potential subscriber/advertiser) sees an email that looks professional, they are subconsciously more comfortable with you.

In general, using Gmail is a good option – using your blog name in that address. What else you put in those addresses (you probably will want to have a few) can provide more specificity, but we’ll talk about that a bit later.

How to Craft a Professional Email Address

Now that you know what you need to do to make your email address “sound” professional, you need to look into crafting one that supports this goal.

You have two options here – either a Gmail account or an email that uses your domain name.

Google Mail for the Fashion Blog

In this case, all you need to do is log out of your personal account, click on the button “Create a new mailbox” and then follow the algorithm. The most important thing here is to write the correct name before the @ symbol.

Here is what you can do:

• use the name of your blog unchanged - yourblogname@gmail.com

• use your personal name - margarettetcher@gmail.com

• use your brand name -fashionandtech@gmail.com

Mail From a Domain Provider

This option is even simpler than the Google service. If you didn’t do this immediately when purchasing a domain, then you need to return to your domain provider, check if the mailing address can be included in your service package, and add it.

As for the name, you can choose the second or third option that we listed above, that is, use either your personal name or the name of your brand before the @ symbol. It will look like this.

• margarettetcher@yourwebsitename.com

• fashionandtech@yourwebsitename.com

(Note! These examples are random. Any connection with real personalities or brands is an accident.)

In addition, you can also create more specific names for your email addresses, based upon what a reader/follower may want to do.

Here are good ideas for a fashion blog instead of the too common help@ or info@:

• parthership@yourwebsitename.com

• contribute@yourwebsitename.com

• collaboration@yourwebsitename.com

• events@yourwebsitename.com

• advertising@yourwebsitename.com

• influence@yourwebsitename.com

And Finally, Gmail or Domain Name Email?

What choice to make if both of these options are suitable? In general, everything will depend on your goals and the long-term plans for your blog.

• If you are really serious and you have a few extra dollars a year, choose a professional address based on your domain name.

• If you want to test the market, develop your unique approaches to email addresses, use the right tools to analyze the responses, and then decide if each email address you are using is resonating with the right audience. If it does, then choose the free option on the Google platform.

(By the way! If you already understand that most likely you will need help with creating content, then choose an assistant on the Pick The Writer writing service reviews website).

When Both Options Are Needed

In fact, it is not necessary to opt for one or another option to create a professional email address. You can use both options.

For example, you can use a professional address based on your domain name for letters regarding cooperation and advertising, and then your personal Gmail email to communicate with your subscribers, so that you can respond to their questions or issues.

Business Email Address Examples From Fashion Bloggers and Influencers

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Check Out Your Competition

One of the most effective ways to make decisions about your email addresses is to take a look at your competition and see which are the most popular email addresses they are using.

 So let’s take a look at those email addresses that appear to be the most popular and influential among fashion bloggers 2020.

Tanesha Awasthi, Girl With Curves

• collabs@girlwithcurves.com

• advertise@girlwithcurves.com

• info@girlwithcurves.com

 Here, all three addresses are professional, and each of them is designed for different purposes - collaboration, advertising, and personal issues. Chriselle Lim does the same.

Leandra Medine, Man Repeller

This fashion blogger uses as many as four mailboxes for various purposes based on the domain name of the site. This is a reasonable approach when there is so much correspondence that it is necessary to categorize letters into different mailboxes.

Diana Horsfall, QUEENHORSFALL

Diana uses one mailbox, and not a custom one, but it is personalized and created on Gmail - queenhorsfall87@gmail.com.

 Does this make her less popular and recognizable? It is difficult to say, however, 57 thousand followers on Instagram is nothing to sneeze at.

Jessica Wang, Not Jess Fashion

It would seem that a blogger and influencer whose number of subscribers aspires to a million can afford to create several electronic addresses and hire several assistants to process letters in each.

However, this is not the case. Jessica has one personal address jessica@notjessfashion.com. In addition, she invites all of her visitors/followers to write to her directly.

And this is a good way to tell an audience that you care about them personally.

Conclusion

A professional email address is certainly not a magic guarantee of success in the field of fashion blogging.

But here’s the thing: without one, you are certain to be “blown off” by those who see an address that doesn’t sound professional.

The benefits, as well as some ideas that are contained in this article, should help you craft email addresses that will resonate with your audience. You don’t have to start from scratch.

Take lessons from those who have gone before you and add your own personal touch.

About the author

Dominic Beaulieu is an expert writer who specializes in creating various training and professional upgrade courses, materials and manuals. He mainly writes on development, digital marketing, design, business strategies, etc. This breadth of specialization allows him to write expert columns on the most pressing topics in today's society and creating writing reviews in Writing Judge.