Best Practices in Fashion Retail. Article 2 of 3.
This is the second article in a series of three:
Managing centralized planning also creates a lot of opportunities throughout the supply chain.
The last article was about the Fashion Retail Crisis, describing how customers are visiting physical stores less and less. In this article we will talk about the opportunities created by this situation. In every challenge there is an opportunity for change.
When teams from different departments (like Merchandising, Development and Retail) are involved in the planning, the process is getting more dynamic and store/customer information is integrated.
When store personnel is involved within the process, by giving structured feedback from the shop floor, top-down and bottom-up plans can be supported by data from the market. This will lead to efficient stock management.
Successful fashion retailers are clearly looking for technology solutions to support the optimization of product assortments and to communicate them to the stores.
Read all about that on the next and last article of this series.