5 Ways Email Marketing is Changing with AI

2 min read

by John Peterson

Artificial Intelligence (AI) has dominated almost all industries and the way people consume information. The top digital marketing trends include AI systems that might be aimed at personalising, creating, or distributing content. 

Subsequently, this cutting-edge technology has been used in email marketing. AI has various applications in email marketing but what is the most prominent way this technology is revolutionising this outreach method? Here are the top 5 ways email marketing is changing with AI developments:

AI-powered A/B Testing

Content-creation for email marketing can be demanding at times and that is why you need to conduct A/B testing to see which type of content works best. A/B testing is very important when optimizing emails that convert and bring results. 

At the same time, this task can be tedious and have a large margin for error when conducting it manually. That is why AI developers created a simple option that marketers can use to create effective email marketing content. 

According to custom papers, this task has completely been automated with this integration and it is one of the greatest revolutions of email marketing.

Many marketing specialists use this system to ensure that they send content that is relevant and is most likely to get opened. Some of the aspects that are tested using this system include CTAs, themes, copy, and other crucial aspects of an email.

Optimizing subject lines

Through extensive research and data analysis, it has been recognized that there is a winning formula to get your emails opened a little bit more. Improving the click-through rate of emails is a goal that a lot of marketers try to reach. That is because a higher click-through rate can lead to more conversions or website traffic, depending on the objective of their email marketing campaign. 

The winning formula of getting a higher click-through rate involves mostly optimizing your subject line. AI has also stepped into the scene in this case and saved the day by creating a solution that helps marketers optimize subject lines. By using optimized subject lines, you can get your emails opened more and fulfill whatever objective you had.

Timing schedule

When conducting email marketing, it is important to remember that you are not the only one sending that user the emails. You are competing with hundreds of other marketing teams with the same user signed up on their newsletters. To stand out from the crowd, you need to send emails at a carefully selected time slot that guarantees a higher click-through rate. 

As per programming homework papers, understanding the optimal time for sending email marketing material manually is almost impossible. That is especially true if you have a lot of email addresses on your list. AI has changed how email marketing is done by providing an effortless solution to figure out the best times to send content. A lot of factors are considered, including time zone, phone activity times, and so forth. 

Personalizing content

For a very long time, marketers have been sending completely irrelevant content to their targeted audience. This was caused by using the entire email list to send each piece of content. That has made it really hard to personalize content but not anymore. AI has offered various solutions to this problem and one of them includes segmenting your email list according to buyer personas. 

This allows you to understand what type of content works best for a certain buyer persona. At the same time, AI has also created solutions that personalize content ideas according to your niche and buyer personas. With these solutions and more, you can personalize content to a greater extent.

Content re-targeting

E-Commerce business has been graced with content re-targeting solutions for email marketing. These types of businesses can re-target content accordingly for their potential customers that might have abandoned their cart. AI tries to understand the individual preferences and problems that might be facing each potential customer. 

This is accomplished using crumbs of data left behind when the customer churned and abandoned his cart. That data sheds more light on how each potential customer would like their journey to look like. 

Content re-targeting using AI-powered tools can yield better results than trying to do it without this technology. Even other businesses have started using AI-powered content re-targeting aside from e-commerce enterprises. That is because of its efficacy and good Return on Investment.

The bottom line

Email marketing has been completely revolutionized with the dawn of AI technologies. These solutions have simplified the lives of marketers to a great extent. The solutions have also contributed to the satisfaction of customers because they get the desired type of content.

Using AI in email marketing has a great Return on Investment and will continue to grow strong as the 4IR continues to intensify as time goes on.

About the author

John Peterson is a journalist with four years of experience working in the London magazine “Shop&buy.” He provides professional essay writers and EssayWritingLand to link platforms. He is a professional mini-tennis player, and he has written the novel “His heart.” You can find him on FB.